The second annual Great American Rescue Bowl is nearly upon us, and at a time when animal shelters are facing an overcrowding crisis, Great American Family is proud to play a part in highlighting the importance of rescue and adoption.
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“Adoption gives beautiful and deserving animals a second chance at life. To see love and gratitude reflected from an adopted pet who has had a heartbreaking start or experience creates one of the most wonderful bonds that life has to offer,” Bill Abbott, Great American Media’s president and CEO, said in a recent interview. “Our company is proud to partner with North Shore Animal League America, pioneers of the no-kill movement and architect of the happy ending for more than a million deserving shelter pets for 80 years.”
Things have gotten so bad in recent months that some shelters are having to turn away rescues and surrenders. But Joanne Yohannan, senior vice president of operations for the North Shore Animal League America, said that the annual television special showcasing adorable rescue kittens, puppies, cats and dogs from all over the country has helped increase the adoption rate during Super Bowl weekend when it airs.
“We are deeply grateful for the heartfelt support of the entire Great American Media family,” Yohannan said. “This fun-filled program shines a light on the importance of rescue and adoption. It also highlights the positive impact of welcoming a rescue pet into your life.”
This is the second straight year of the Great American Rescue Bowl, and the beloved family friendly event is definitely on-brand for 2023’s fastest growing network, according to Chief Content Officer Candace Cameron Bure.
“Our network really focuses on faith, family, and country,” Bure said in a recent interview. “That's what sets us apart.”
And while the Great American Rescue Bowl will certainly serve as alternative programming for non-football fans come February, Bure hopes that all will feel welcome on the network while experiencing a taste of the positive, uplifting content that Great American Family stands for.
“We recognize there are lots of people who come to our channel and watch our movies that may be of a different faith, that that may not have faith at all, but we hope that you get a little -- a tinge -- of what faith in God means to us at the network and within our movies.” said the actress, who starred in “My Christmas Hero,” for Great American Family this past holiday season.
The film, which is currently streaming on Great American Pure Flix, tells the story of an army reserve doctor who tracks down her family's military history with the help of a new romance. And Bure even had the chance to help host a special screening event for local servicemembers and their families before the film premiered.
“I was so grateful to produce [“My Christmas Hero”] and star in it … And that, again, is what our network is all about—being proud Americans,” she said. “I mean, that's what our network is named after—it’s Great American Family.”
The Great American Rescue Bowl will premiere on Great American Family on Sunday, February 11.
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